Brand / Marketing Communication Strategies and Advertising and Promotional Strategies Case Study

WPP Group Plc : Inorganic Growth Strategies

OR

Abstract:
Under the leadership of its CEO, Sir Martin P Sorrell, the UK-based WPP Group Plc. has transformed itself from a small basket manufacturing company to one of the leading advertising conglomerates in the world. The growth has been mainly through acquisitions. The acquisition of big companies like J. Walter Thompson, Ogilvy and Mather and Young and Rubicam has enabled WPP to win clients like Ford and IBM. For the year ending December 31 st 2003, WPP Group Plc., the world's second largest marketing communications services company, had revenues of £4,106 million.

Pedagogical Objectives:

• To discuss the inorganic growth strategies of WPP by 'developing networks in important markets and sectors'.

Keywords : WPP Group;Mergers, Acquisitions, Alliances Case Study; Global marketing communication services companies; J Walter Thompson; Martin P Sorrell; Ogilvy and Rubicam; WPP inorganic growth strategy; WPP international expansion; Tempus Group; Global advertising business; The acquisitions of WPP Group; Core services of WPP Group; Top ten global advertisers

Contents:

• A Recipe for Growth
• A Blueprint for Future Growth